The Whisky Ambassador programme is the original accredited training course about Scotch Whisky. Having been established for a number of years, it is now being delivered globally. The Whisky Ambassador is an interactive training programme designed specifically for the Licensed Trade, giving staff the knowledge, skills and confidence to talk to customers about Scotland’s national drink. This in turn leads to better customer experience and increased sales of ‘Scotland in a glass.’®
The programme can be delivered at our premises or yours or a venue to suit.
The Whisky Ambassador is a one-day programme covering:
- The economic impact of Scotch whisky
- How, when and where it all started
- Where and how it’s made
- Nosing and tasting
- Mixers and cocktails
- Sales and customer service
- Drink less. Drink better
- Other world whiskies
- Practical and written exams
The programme is accredited by BIIAB, the UK’s leading provider of qualifications for the licensed trade.