The Whisky Ambassador programme is the original accredited Scotch Whisky training course. Designed both for the Licensed trade and those seeking a comprehensive grasp of Scotch, the course gives you the knowledge, skills and confidence to talk to customers about Scotland’s national drink, furthermore improving customer experience and exponentially increasing sales of Scotland in a glass.® Having been established for a number of years in Scotland, the Whisky Ambassador’s emphasis on immersive and interactive learning has seen our courses rapidly expand to spread intimate knowledge of Scotch whisky across 19 countries and four continents.
There’s never been a more exciting time to immerse yourself in the taste of Scotland.
The programme can be delivered at our premises or yours or a venue to suit.
The Whisky Ambassador is a one-day programme covering:
- The economic impact of Scotch whisky
- How, when and where it all started
- Where and how it’s made
- Nosing and tasting
- Mixers and cocktails
- Sales and customer service
- Drink less. Drink better
- Other world whiskies
- Practical and written exams
The programme is accredited by BIIAB, the UK’s leading provider of qualifications for the licensed trade.