About us

Established in 2012, The Whisky Ambassador was the first whisky training course to be accredited by an awarding body. It was also the first accredited course designed exclusively for the Licensed Trade.

It is now operating globally, successfully enabling staff to engage with customers about this wonderful iconic product.

Everyone who delivers the programme has a passion for whisky and also has subject knowledge and industry experience. Just as important, they are all fully qualified trainers so make the learning experience fun and interactive.

We are not sponsored by any whisky company so you can be assured that we are completely independent and unbiased.

Our mission

To enhance knowledge and skills, one bar at a time