The Whisky Ambassador programme is the UK’s only accredited training course about whisky. It is a fun and interactive training programme designed specifically for the Licensed Trade, giving staff the knowledge, skills and confidence to talk to customers about Scotland’s national drink. This leads to better customer experience and increased sales.
The Whisky Ambassador is a one-day programme covering:
- The economic impact of whisky
- How, when and where it all started
- Where and how it’s made
- Nosing and tasting
- Mixers and cocktails
- Sales and customer service
- Drink less. Drink better
- Other world whiskies
- Practical and written exams
Funding may be available for people who are resident in Scotland. Contact us for further details.
The programme is accredited by BIIAB, the UK’s leading provider of qualifications for the licensed trade (www.bii.org)