Whisky Ambassador - The UK's only accredited whisky training programme

Whisky Ambassador Ltd.

+44 (0) 141 375 7666
+44 (0) 776 642 2376
train@thewhiskyambassador.com

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Studio 6
St. George's Studios
93-97 St. George's Road
Glasgow G3 6JA

THE UK's ONLY ACCREDITED WHISKY TRAINING PROGRAM - EST.2012

The Whisky Ambassador programme is the UK’s only accredited training course about whisky. It is a fun and interactive training programme designed specifically for the Licensed Trade, giving staff the knowledge, skills and confidence to talk to customers about Scotland’s national drink. This leads to better customer experience and increased sales.

The Whisky Ambassador is a one-day programme covering:

  • The economic impact of whisky
  • How, when and where it all started
  • Where and how it’s made
  • Nosing and tasting
  • Mixers and cocktails
  • Sales and customer service
  • Drink less. Drink better
  • Other world whiskies
  • Practical and written exams

Funding may be available for people who are resident in Scotland. Contact us for further details.

The programme is accredited by BIIAB, the UK’s leading provider of qualifications for the licensed trade (www.bii.org)

Notes

Courses & training

To attend a course, inquire about future dates or organise an in-house programme, call us on 0141 375 7666 or go to our contact page to send us an email

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Become a Whisky Ambassador by attending this fun and interactive, one day training programme.

Not only will you gain the knowledge and skills to successfully recommend, sell and upsell Whisky, you will understand why Whisky is unique, where it came from, and why there is a bottle of Whisky in nearly every bar in the world.

Wear your Whisky Ambassador badge with pride, display your prestigious Accredited Certificate, and ensure your customers experience the best Whisky service.

Testimonials

The Whisky Ambassador programme will make a real impact on staff and management. You will be able to showcase Scotland's best known secret by unlocking its mysteries to regulars and tourists. Sound product knowledge, a brilliant offering and great service will drive customers into your premises. Investing in your work force in a positive manner encourages retention and develops skills widely needed in our industry. I recommend this course to everyone who is really interested in making their business work. Janet Hood, Accredited Licensing Specialist, Janet Hood Consulting
In September of 2010 we re-opened the historic ‘Grand Central Hotel’ as a leading 4* conference and leisure hotel. Our passion for providing extraordinary customer service is at the heart of our ability to ensure that what our guests experience is truly fantastic. Our staff have received outstanding training on the Whisky Ambassador Course which has enabled them to become more confident about the product they are selling in turn giving our customers service excellence. This is definitely a programme we will be continuing to put our staff on! Claire Cuthbertson, HR Manager, Grand Central Hotel, Glasgow
As a luxury venue in a major tourist destination, it is vital to us that we maintain extremely high levels of customer service. The Whisky Ambassador programme gives our staff confidence to talk to customers about our national drink and make recommendations. It has also motivated them to go away and learn more. Customers get a better experience which relates directly to profitability . It has been a win-win all round. Lorna Jackson , HR Manager, Radisson Blu Hotel, Glasgow
We are committed to promoting Scottish culture and heritage and helping make the country the toast of tourists. Training our staff to become Whisky Ambassadors is central to that. Whisky is just as much a part of Scotland’s story as its golf and we will offer the very best of both. A Philp, Food and Beverage Manager, Trump Golf Scotland
The Whisky Ambassador course was a delight. Their trainers were professional and highly motivational. The programme has heightened our staff training programme and the delivery of the training was nothing but seamless. Thank you both to Sue and Jo Murray MacLean, General manager, Culloden House Hotel, Inverness

Events

Arisaig 1 Arisaig 2

We can also hold whisky tastings and events, whether for Stag and Hen parties, Team events or Corporate events. All events are bespoke so  contact us to discuss your requirements

Featured Whisky Ambassador venues

Accredit your venue

Venues that show a passion for whisky and for ensuring oustanding customer service can become accredited venues by having accredited Whisky Ambassadors.

Accredited venues can be featured on our website so that customers looking for the best whisky experiences can easily find you.

Contact us for details and options

Background

 

 

 

sue-and-joe

 

Sue & Joe

Jo and Sue started the Whisky Ambassador in 2011. Their sister company, People Solutions (Scotland) Ltd specialises in HR and Training and delivers many qualifications and courses for the licensed trade. Whilst conducting research, they realised that there weren’t any courses about whisky aimed specifically at the trade so they decided to do something about it!

The course was developed and extensively trialled over a period of 6 months and accreditation was achieved in April 2012.

Jo and Sue both have qualifications in training and development, and have many years experience in the licensed trade. They have a passion to bring Whisky to the sellers and servers of Scotland’s National Drink in a fun and interactive way.

 

 

 

accreditations

 

 

Our mission

To enhance knowledge and skills, one bar at a time

Get in touch

+44 (0) 141 375 7666
+44 (0) 776 642 2376
train@thewhiskyambassador.com

Studio 6
St. George's Studios
93-97 St. George's Road
Glasgow G3 6JA

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