So, what do you get at The Whisky Ambassador?

The Whisky Ambassador is a full day’s training programme, aimed at the Licensed trade. We train delegates to sell whisky with knowledge, confidence and enthusiasm. The focus on the programme is very much on Scotch whisky and the upselling of Scotland’s National drink. We aim to make Scotch Whisky a much more important and profitable product in UK bars.

The day’s training incorporates a multiple choice exam, tastings, sampling and a practical whisky nosing and tasting exam. On passing the exam, delegates are awarded BIIAB  Accredited certification and can display The Whisky Ambassador Certificate.

Our daily delegate rate is £200 and this includes lunch. The Whisky Ambassador programmes take place all over over the UK, so contact us for a venue near you.

training@thewhiskyambassador.com