Why you need The Whisky Ambassador

– Accredited by BIIAB, the professional body for the licensed retail sector in UK

– Proven to increase premium whisky sales

– Exceed customer expectations

– Learn where it comes from and how it’s made

– Be able to ‘up-sell’ to premium brands

– Learn how to recommend whisky with success

– Learn the subtle differences between whiskies

– Learn about the history and global impact of whisky

– Learn about World Whiskey

– Confidently talk about whisky’s complexities

– Promote ”Scotland in a Glass’

 

Group discounts, bespoke, on-site training courses and tastings are available.

 

Contact us for more information: train@thewhiskyambassador.com