Why you need The Whisky Ambassador

–¬†Accredited by BIIAB,¬†the professional body for the licensed retail sector in UK

– Proven to increase premium whisky sales

– Exceed customer expectations

– Learn where it comes from and how it’s made

– Be able to ‘up-sell’ to premium brands

– Learn how to recommend whisky with success

– Learn the subtle differences between whiskies

– Learn about the history and global impact of whisky

– Learn about World Whiskey

– Confidently talk about whisky’s complexities

– Promote ”Scotland in a Glass’


Group discounts, bespoke, on-site training courses and tastings are available.


Contact us for more information: train@thewhiskyambassador.com





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