International Whisky Day

It’s our favourite day of the year- International Whisky Day!

Wherever you are today, you can take a minute or two to toast your own special experiences with ‘Scotland in a glass.’®

Today, we’re using the occasion to celebrate the changing face of whisky, and help break down age-old stereotypes of who and how you should enjoy whisky!

For every amazing person we’ve met throughout the Whisky world, we’ve had someone, quizzical look in tow, reinforce the myth of whisky being a ‘man’s drink’ and question our status as members of the Whisky family. Instead, we raise our glass to celebrating the rich diversity of whisky drinkers worldwide, to embracing change in the whisky world, and to celebrating #ourwhisky.

Don’t wait for change, join our Whisky Ambassador family today.

Whisky Ambassador Guide to Frankfurt

Despite German-made whisky’s late start, Whisky in Germany is still a relatively recent phenomenon. Having only started in the last 30 years, the fan base of the spirit is still fairly large. There are currently 23 distilleries in Germany producing whisky in a wide variety of styles: single malts, blends, and bourbon styles. Apart from national distilleries, there is also great interest in the traditional production regions, especially in Scotland. More recently, Frankfurt has evolved to become a primary German hub for “Uisge Beatha“. Aside from The Whisky Ambassador training courses taking place in Frankfurt, there are plenty more whisky-related things to do in and around town.

InterWhisky Exhibition

InterWhisky is a 3 day event being held from 30th November to 2nd December 2018 in the fabulous Gesellschaftshaus Palmengarten venue in Frankfurt, touted as being a must-see for whisky beginners and pros. Both Whisky giants and ever smaller, independent distilleries from home and abroad come to Frankfurt for the annual family reunion.

In 2016 35 exhibitors presented their companies and products at InterWhisky. 8,000 visitors came to discover the latest trends and innovations of the industry. The main Whiskies exhibited will be from Scotland, Ireland, Canada and USA, as well as some German whisky distilleries, companies, touristic associations, whisky accessories. Welcomed are trade visitors as well as the public.

Whisky Shops

Whisky Spirits – Wallstraße 23, 60594 Frankfurt am Main – http://www.whiskyspirits.de

Whisky for Life – Fahrgasse 6, 60311 Frankfurt am Main – http://www.whiskyforlife.de

Die Whisky Kiste – Berliner Str. 39, 60311 Frankfurt am Main – http://www.diewhiskykiste.de

Looking for some of the finest whiskies available in Germany? Look no further than these Frankfurt stores. They all have an exquisite selection of Scotch Whiskies, Bourbons, as well as other international and local Whiskies. Due to the staff’s combined decades long professional experience and passionate interest in the production and tradition of Scotland’s national drink, you can be sure to get the best consulting whether you are new to the world of whisky or already a seasoned whisky veteran. Both Whisky Spirits and Whisky for life offer tastings and workshops. For more information please visit their respective websites.

Whesskey Distillery

Only an hour’s drive outside of Frankfurt you find the distillery Höhler, produces of exquisite German whisky since 2001. “Whesskey” is a play on the word whisky and Hessen, the state in which it is produced. Whesskey has subsequently gone on to be not only one of the most popular whiskies in Germany but has also built up a reputation internationally. Well known whisky critic Jim Murray named their first whisky “Best Whisky of the European mainland” in 2004. In addition, they also offer regular tastings and guided distillery tours. Within only an hour’s drive of Frankfurt, Höhler distillery  is a perfect stop to complement our upcoming Whisky Ambassador Frankfurt course. You’ll find more information on Whesskey’s history and the process behind production at: https://www.brennerei-hoehler.de.

Photo by Wikipedia user: ‘Hammersbach’ ©
Link in Photo- Unedited

TWA’s Best Distilleries of Speyside: Scotland’s Whisky Triangle

Photography by Iain Hinchcliffe- Link in Photo

Scotch whisky has changed a lot in recent years, and, as has been given considerable coverage, whisky’s geographical origins within Scotland have started to matter less and less to the nature of the whisky itself. Speyside whiskies are no exception to this trend.

Whilst whiskies from what is by far Scotland’s most prolific whisky producing area have always been amongst Scotland’s lightest and ‘sweetest’ single malts, more recent expressions are at the forefront of Scotland’s lightest drams. Lacking the peat of Islay, the salinity and ocean breeze of the islands or the fruity, perfumed nature of Lowland whiskies, Speyside are sweeter; more subtle. This is in stark contrast to traditional Speyside fare, which would be nowadays much more similar to a Highland malt: robust and peated. The sweet, un-peated nature of modern-day Speyside whisky owes much to the area’s low mineral content. Located next to the Grampians, the area’s granite allowing for some of Scotland’s softest waters, mixed with very few areas with significant amounts of peat.

Moving on from the technical aspects, with over half of Scotland’s distilleries tucked into its borders, Speyside more importantly makes some of Scotland’s damn finest and most famous whiskies. For those pursuing the softer side of whisky above Islay’s gut-punch of TCP aromas, we’ve put together the best choices for taking your tour around the Jewel in Scotland’s whisky crown, well ahead of the exciting annual Spirit of Speyside festival taking place May 3rd-7th, an event that’s sure to bring much of the spotlight onto Scotland’s most prolific Whisky region.

 

Glenfiddich

At the risk of sounding cliché, Glenfiddich is one of the undisputed giants within Scotch whisky. No matter what bar you’re in the world, you’re bound to see at least one bottle at Glenfiddich. It’s this popularity and pervasiveness that’s turned up a lot of noses in the whisky world, but Glenfiddich themselves have some wonderful drams, from the gorgeous 15 years old to the pricey 21 year old Gran Reserva. Moreover, Glenfiddich offer tours of the epicentre of Scotch whisky in Dufftown from just £10, which includes a stop off in one of the most impressive distillery tours available, only topped off by the lovely ruins of Balvenie Castle. Importantly, Glenfiddich are also the only distillery to offer a tour detailing the whole process, all the way from barley to bar.

Macallan

Macallan distillery deserves a spot for being one of the foremost whiskies that encompasses what the ‘Speyside’ taste is all about: Light, florally, mellow and smooth. Their sherry oak and fine oak are both lovely, mixing in citrus-ey spices and toffee notes, and you can expect plenty of this on the Macallan tour. The distillery was only recently renovated and offers one of the finest you can have in Speyside, prices starting from around £15 per person. That being said, with one of the finest distillery shops in Speyside, you’ll be inclined to spend much more at the tour’s end…

Cardhu

Located in the ‘heart of Speyside,’ the Cardhu has a unique history as the only distillery started by women. Its light-natured 12 year old is an excellent starter, with the 15 and 18 year olds offering something more complex. Nonetheless, Cardhu’s signature is a sweet and spicy mix, with vanilla at the forefront in the tasting notes. Of all the whiskies to try, the 18 year old in particular is one of Speyside’s smoothest, but the others aren’t to be sniffed at. Cardhu offer a £9 tour, but others can be as low as £5, Cardhu is one of Speyside’s smallest distilleries, but also one of its mightiest.

Glenlivet

Licensed in 1824 with the distillery founded in 1858, Glenlivet gives standard, small-group distillery tours every 20 minutes, which last 45 minutes and are, most importantly, free! Other tours come recommended, however, and start at £35pp. These should be pre-booked however, as they’re likely to fill up fast on the day. On these tours, you’re able to fill your own bottle straight from the cask, before corking, capping and labelling it.

 

Aberlour

Of all the whiskies distilleries in Speyside, one in particular that can brag of the fervour and professionalism of its tour-guides, is Aberlour. Aberlour distillery sits in a wooded hollow beside the River Lour, and it is one of the most attractive distilleries in Speyside. During the tour, you get a chance to taste the “sweet worts”, the beer-like liquid distilled to produce whisky spirit.

You’ll spend the last hour of the tour tasting 5 different “expressions” of the Aberlour Malt in the tasting room, as well as some of the pure spirit taken direct from the still. If that still isn’t enough, the Mash Tun pub is also nearby, which will be sure to make you merry if the tour hasn’t done enough.

Glenfarclas

To this day, Glenfarclas is one of very few remaining independent, family owned distilleries still managed by the family itself. To this end, their tour does its best to put across a rich, intimate and personal family history of the distillery and how the business evolved.

Their range of traditional Speyside single malts includes the 10, 15, 21, 25, 30, and 40 years old, all renowned for a full bodied, smooth and heavily sherried style. The tasting room features beautiful wood panelling salvaged from a nearby sunken ship, with the room being designed out of the ship itself. That being said, there’s little glam to the tour, which just lets the history and location of Glenfarclas do the talking. Moreover, such a rich history is only furthered by some of the best tour guides in the business, whose warmth and hospitality is famed amongst whisky distilleries.

Benromach

Benromach have been making Benromach since 1898 using the spring water from the nearby Romach Hills. The tour itself includes almost every part of the whisky production process as their friendly tour guides show you around what surely must be one of Scotland’s smallest bobby mills, followed by the mash tun, wooden washbacks, copper stills and the warehouses. Benromach certainly pride themselves on the small scale of their setup, with a small, manned and un-computer-led production process. Better still, like Glenfarclas pride themselves on having some of the friendliest and warmest tour guides in the business, and for both a warm welcome and some of the best Whisky in speyside, we recommend the Benromach on any tour of Speyside.

 

 

7 Whisky Events to Look Forward to in 2018

Whilst New Years is the perfect time to indulge in all those bottles of Scotch you’ve probably been collecting for god knows how long, 2018 looks to be shaping up to be a fantastic year for Whisky right from the get-go. Here are just a few samples of upcoming whisky events in the first few months of 2018 within the UK and beyond.

Photograph by Van Black ©
Link in Photo- Unedited

The National Whisky Festival 2018
Glasgow
20th January 2018
12pm, 4:15pm

Following on from its inaugural start, Glasgow’s National Whisky Festival is set to return to the SWG3 Warehouse events space, in association with Celtic Connections. Last year, organisers split the festival into four different elements, split into two sessions, each lasting around 3.5 hours: music, masterclasses, food and, of course, whisky.

As with Last year, the festival plans to show off a healthy representation of international producers, from New Scotch microdistilleries with products too young to be called ‘whisky,’ to older and more prominent fare. As before, there’ll be plenty of whiskies for the many patrons of this exciting new festival to try, in addition to designers and photographers who specialise in whisky themes, as well as other Glasgow-based restaurants and food-chains, all backed by a disparate array of music owing to NWF’s linkage to Celtic Connections.


The Whisky Show – Old & Rare 2018
Glasgow
24th-25th February 2018
11:30am-6:30pm

Ways in which whisky has been produced over time has changed dramatically, with the resulting flavour of Scotch whisky reflecting the ebb and flow of methods of production. Old & rare is subsequently an event based around discovering and celebrating these older styles and forgotten characteristics, ranging from dedicated tastings to 1-on-1s with collectors, specialists and independent bottlers.

The event itself functions as a gigantic whisky bar, offering attendees a mountain of whiskies to try by the 1cl taster. Drams vary from a few pounds up to more than £100 for truly stellar, one-of-a-kind antique malts, allowing patrons a chance to try unique, inimitable drams and experience memories to truly last a lifetime.

Victoria Whisky Festival 2018
Victoria, BC
18th-21st January 2018

One for our Canadian friends, the Victoria Whisky Festival drew crowds of over 1,000 Whisky lovers last year. Guests can enjoy masterclasses presented by distilleries such as Bowmore, Glenfarclas, Bruichladdich, Laphraoig, Springbank, Highland Park and Ardbeg.

Also, for all west coasters, our Whisky Ambassador course takes place in Victoria BC on January 13th in the midst of the festival. Why not indulge and attend both?

 

Cinderella Whisky Fair
Stockholm, SE
12th January 2018

Is there a better way to experience some of the finest Scotch whisky then on board a Viking Cinderella Cruise Ship? Okay, probably, but it’s still pretty cool. Guests will be able to choose from close to 700 different whiskies in addition to chocolates, cigars and champagne.

 

Newcastle Whisky Festival 2018
Newcastle, England
10th March 2018

Scotch whisky heads to tha toon! At the Newcastle Whisky Festival, you’ll have a chance to taste the best of homegrown whiskies from across nearby Scotland. In addition, you’ll have access to workshops, experiences and ‘under the counter’ drams in the surroundings of Newcastle Civic Centre. You’ll have a choice of sessions and whisky tasting works as simply as asking the exhibitors politely for a dram.

 

Spirit of Speyside Whisky Festival
Various venues, Speyside, Highland
3rd-7th May

The Speyside region is home to some of the biggest names in Scotch whisky, and the Speyside Whisky Festival is a five-day celebration comprising more than 500 different events. Thousands from around the globe celebrate Scotland’s national drink annually here at Speyside.

The programme has a wide range of different activities, including distillery tours, tastings of rare and vintage whiskies, and a chance to meet the people behind the production of some of the world’s leading brands.

With Speyside being Scotland’s biggest whisky producing region, there’ll be plenty of Uisge-related activities to take part in, but there’s plenty of music, food, comedy, heritage and outdoor activities to enjoy too.

The Whisky Social 2018
Dundee, Larbert
24th March 18th August

After two successful years in Falkirk, The Whisky Social is expanding into Dundee and Larbert. At the city of discovery event you can meet brand ambassadors, take part in masterclasses and, naturally, sample drams from some of the best distilleries in Scotland and around the world.

 

And, of course, we have many Whisky Ambassador events going on worldwide throughout the year. Check out our list of accredited training courses, book yourself a place and earn your place within our Whisky Ambassador alumni.

Seen any exciting upcoming whisky events we may have missed? Comment on this article and we’ll add them to the list!

 

 

 

 

 

New Beginnings

I hope everyone had happy new year celebrations. The whisky world doesn’t stop much (okay – two weeks off over the festive period) but more new things have been happening in these first few weeks of 2016.

Already this month there have been some new releases. The first sample to hit my desk is from Glenmorangie. This is Milsean (pronounced Meel-shawn) at 46% abv, the seventh in the Private Collection series. An enticing rich gold colour with coppery glints, the tears on the glass are widely spaced, swift at first then fat, sticky and clingy. I nosed it initially on opening the small bottle and was tempted by a waft of coconut and toffee. On trying it properly from the glass there is the addition of tropical fruit juice, more toffee and sweet spices, a touch of sultana and vanilla. With water it is creamier, with a waft more of oak, tinned peach syrup and sponge cake. On the palate it is lightly unctuous at first and is sweet, spicy, fruity (candied peaches anyone?), citrus peel and quite rich with some mild oakiness and herbs. The finish is quite long with wood, herbs and sweet notes – and drying but with a lingering sweetness at the edge.

Glenmorangie-Milsean-0.75L-GB-U-P-EC-1

This whisky received some further maturation in heavily toasted Portuguese red wine casks after its main maturation in ex-bourbon casks. It’s for sale through specialist stores at about £75.99. A great dram. I bought a bottle of the Glenmorangie Midwinter Night’s Dram before Christmas from their online shop. One for me and one for my wee brother, who usually has good taste in whisky though he doesn’t like the very peaty ones. Was a bit vexed to see it also on offer in Sainsbury’s before Christmas for rather less than I paid for it online!

Other recent new releases are Octomore 7.4 from Bruichladdich – that’s the peaty one. A sample is awaited. There’s also The Glendronach Grandeur 25 from Benriach Distillers. This is batch seven in the series and is a very special 25 Year Old at 50.6% abv, matured in oloroso sherry casks. As there are only 1180 bottles of it I’m not expecting to see a sample but will doubtless be in raptures if I do.

Longmorn, The Distiller’s Choice, a no age statement Longmorn to replace the 16 Year Old is also recently released by Chivas but no tasting sample as yet. I’m hopeful so more on that in February!

Meantime, Wemyss Malts have brought out a whole new range of their single cask expressions representative of Scotland’s whisky regions and the new names are:

“Sizzling Charcoal” 1997 single cask from Bunnahabhain Distillery, Islay,

“Coastal Confection” 1996 single cask from Bowmore Distillery, Islay, Cask Strength

“The Highland Mariner 1997 single cask from Clynelish Distillery, Highlands

“Fallen Apples” 1989 singe cask from Glen Garioch Distillery, Highlands

“Barrista’s Dram” 2002 single cask from Craigellachie Distillery, Speyside

“Toasted Anise” 1996 single cask from Glenrothes Distillery, Speyside.

This column is already long enough so maybe more on those next time. I know one sample will be with me soon.

I think my best laugh of the new year so far was on hearing recently about the new edition of Effen Vodka. I don’t follow vodkas so much so this brand had missed me till late last year. As a Scot, it doesn’t seem like the best choice of name… Matt McGinn and The Big Effen Bee anyone?

As of 26th January, the Scotch Whisky Association has opened its new offices in Edinburgh’s Quartermile district after over forty years in the Georgian grandeur of Atholl Crescent. I’m sure the new offices will reflect the prestige of Scotch Whisky and how contemporary and even more relevant it is in the drinks world than when the association was founded some 100 years ago. I wish them enjoyment of their new space and many more years protecting Scotch round the globe. I think we will still need them for some time to come.

On Thursday 4th February, whisky legend, James McEwan, will be hosting a Bruichladdich tasting at Sloan’s in Glasgow in aid of the Fraser Shaw Trust which raises funds for multiple sclerosis charities. There’s also live music so it should be a great night with a chance also to hear James tell stories. There’s more info on the Bruichladdich website at http://www.bruichladdich.com/article/jim-mcewan-tasting-in-glasgow .

Lastly, the first full spirit run at the new Waterford Distillery in Ireland should have run through this month. I hope to be talking to CEO Mark Reynier soon to find out more.

Will see you gain in February, well after Valentine’s Day and preferably with some more notes on new whiskies.

Caroline

Caroline Dewar

Whisky. It’s DEFINITELY not for girls. Except for everywhere else on Earth…

According to an article in the Scotsman newspaper recently, girls only represent a third of  Scotland’s whisky drinkers. It probably surprises you that it’s as much as that. It certainly surprised us. We trained an ALL-female class in St Andrews yesterday and only a couple of them were whisky ‘likers’, never mind lovers, so we’ll be conducting our own research on this, over the next few months.
However, things are changing and you’ll see from the above flyer for the Belladrum Festival, it’s happening quite quickly. The ‘Beverly Knight’ pitcher and one of Scotland’s most traditional and largest distilleries!
It’s not surprising really. In countries such as France and Russia, when it comes to whisky, the figures are much more an even split of men and woman. Emerging markets like Latin America and the Far East are in many cases, much more female biased. That’s maybe because whisky’s drunk in very different ways. This would also explain why the demand for blended Scotch whisky, worldwide is so high. In Scotland, we really, seriously, need to take the blinkers off.
After all, if YOU were offered ANY spirit basically in ‘shot’ form, be it tequila, rum, brandy or vodka to try,  for the very first time, you’d probably find it quite intimidating. Gin is another one. Imagine you got raw gin from someone, with nothing in it, at a party. You’d think this was very strange.  Gin on it’s own? No tonic? Eh?
So why is it that we regularly INSIST on letting people have their very first taste of Scotch whisky in this way? Maybe it’s time for Scotland to catch up with how the rest of the world serve our National drink?
  • In Russia, they don’t think it’s a big deal to drink diet Coke with ancient malts
  • In South America, whisky can often be a long drink with coconut milk, lemon and ice.
  • 60% of Chinese whisky drinkers are under 35 and drink blends (and fine malts) with sweet green tea and ice
  • In Bulgaria, Scotch Whisky  is a clubber’s, party drink, served with Red Bull-type drinks
  • In South Africa, whisky is popular in cocktails and clubby punches
  • In Australia, surf dudes also like it in mixed punches. It’s not a macho thing though, lots of girls love it
I we had a pound for every woman that we train who initially reckons Scotch whisky is ‘too strong’ or has a ‘medicine’ taste, we’d have a right few quid. The problem is that quite often, the first taste of whisky has maybe been as a young drinker, where a girl has got to sample something from a young Scotsman who has been extolling his manly virtues by imbibing a Laphroaig or a Bowmore, to demonstrate that the stronger and more peat laden the dram, the more of a sexual powerhouse he is. Because of this and similar scenarios, it’s ingrained in many a Scotswoman’s mind that whisky’s not for them. This is in spite of the facts that:
  • There are lots of sweet, exciting, unpeated Malts
  • Some of the ‘new makes’ (under 3 years old) whisky are GREAT in cocktails
  • The finishes available, using sweet white wines, burgundy and rum, lend Scotch a much more approachable taste
  • The female palate is actually superior for whisky nosing and tasting
  • Many of the World’s top distilleries are run by females, with their superior noses
  • Lots of women actually PREFER peaty whisky, our Whisky Ambassador graduate Bayile being one!
So the next time anyone tells you that whisky is not for girls, you can tell them that factually, this is actually is a load of boll..erm balderdash.
On a final note, there would be those who may argue that the LAST thing we want to see is lots of young girls drinking lots of cheap alcohol at festivals. We’d agree 100% and that’s why we’re educating young females, young men and basically everyone to choose our own National Drink. Fine Scotch is a thing of delicacy, to be sipped and savoured and our  Drink Less. Drink Better.  mantra can become all the more real! Exciting times!

We’re drammin’, hope you like drammin’ too!

First viewing of a wee video we did as a part of a project with Cardonald college. Whisky B, a fun wee tune (with apologies to Bob Marley) The first of many videos for The Whisky Ambassador. We’re drammin’ ah hope you like drammin too!

 

Why you need The Whisky Ambassador

– Accredited by BIIAB, the professional body for the licensed retail sector in UK

– Proven to increase premium whisky sales

– Exceed customer expectations

– Learn where it comes from and how it’s made

– Be able to ‘up-sell’ to premium brands

– Learn how to recommend whisky with success

– Learn the subtle differences between whiskies

– Learn about the history and global impact of whisky

– Learn about World Whiskey

– Confidently talk about whisky’s complexities

– Promote ”Scotland in a Glass’

 

Group discounts, bespoke, on-site training courses and tastings are available.

 

Contact us for more information: train@thewhiskyambassador.com